The Keys to Success

by Randini Nov 12, 2012 0 comments
11-1-12 (7:13am)

Most business people will tell you there are three keys to success: 1) location, 2) location and 3) location. Granted, there are so many other things that it requires to start a successful business, but if you don’t start with a good location you are automatically fighting the odds. And, by the way, the odds of opening new businesses in today’s economy are not so great (2 of 10 are expected to succeed). That said, we focus on location before we do much of anything else.

In the past 6 months we have eyeballed no less than 16 different properties. Of these properties (all in the downtown foot traffic corridor) nothing has panned out. Some were an easy ‘No’ and others float around in a “Maybe” state. It’s like throwing a bunch of watermelons (or some other semi-buoyant matter) into the ocean then throwing yourself right in among them. Most of the melons just kind of linger in the subsurface. Others bob up and down like a green olive in a PBR, and still others sink to the bottom, never to be thought of again. Waves of information bowl over us, and as we try to stay afloat we cling to different properties, er, melons, to see which one has the buoyancy to keep our heads above water. As you push down on one and sink, you watch another one over there surface, and you swim to it, hoping it will support your efforts. After six months of chasing melons, you want to pull out your sledge hammer like Gallagher and start beating the pee out of the stupid things because you wish one would just surface for good and stay there. The problem is you had to drop your sledgehammer to stay afloat. Dang, this is making me tired just typing it. Just try doggie paddling with a beer in your hand – you’ll see. <Sigh> We’ll see what tomorrow brings. There’s always another melon…